It’s why I always urge clients to put that time on the calendar — even before the campaign has started — to review.

So, in that spirit, before we rush into 2025, I wanted to take a moment to reflect on what I learned in the past year.

One of the fun parts about my job is that it allows me to tackle new challenges and educate myself about new or evolving issues in the field. Every year, I learn more about building a great email strategy.